Public Relations Management

Julia Rutherford Silvers, CSEP

Certified Special Events Professional

Event Management Authority

Like angels and elephants dancing on the head of a pin, our dreams and responsibilities may have no limits, but must be balanced according to the music of the moment.

Emeritus

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Public Relations Management

27 November 2013

The formulation and execution of tactics capable of garnering publicity coverage for an event project through the cultivation and conservation of beneficial relationships with the media, as well as preparing for the enhancement and control of the impressions, image and issues surrounding the event project and enterprise, particularly in times of crisis or controversy.

Major Functions	Performance Elements
Strategy Development	Identify the scope and nature of the various publics Define the needs and objectives for activities Develop well-articulated and credible messages Identify suitable media and methods for applicable publics
Publicity Plan	Determine publicity coverage objectives Identify suitable media and communication outlets Develop a media contact list Prepare content and collateral for publicity materials
Media Relations	Prepare timely and newsworthy media releases and requests Respect and accommodate media needs and restrictions Provide the media with appropriate access and facilities Provide accurate and credible information
Image and Issues Management	Develop suitable public affairs programs Identify methods for interaction various publics Develop influential education and information activities
Crisis Management	Ensure prompt internal identification incidents Coordinate communications protocols Designate and train media spokespersons Communicate appropriate information quickly

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