Materials Management

Julia Rutherford Silvers, CSEP

Certified Special Events Professional

Event Management Authority

Like angels and elephants dancing on the head of a pin, our dreams and responsibilities may have no limits, but must be balanced according to the music of the moment.

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Materials Management

27 November 2013

The design, acquisition or production, and delivery of printed materials and other collateral materials that will be utilized to support the marketing and operational activities necessary for the event project.

Major Functions	Performance Elements
Purpose and Objectives	Determine promotional objectives and requirements Establish operational objectives and requirements Specify communications objectives and requirements Define scope of printed and imprinted materials and collateral
Content Development	Acquire content from internal and external stakeholders Incorporate and control internal and external brand usage Use appropriate language, style, organization, and format Prepare content and layout for printing and production
Media Selection	Analyze media available for various requirements Match media to marketing motives, tactics, and targets Select most suitable media for each type of material
Production	Define printing and imprinting specifications Source and select suitable service providers Determine quantities and scheduling of materials Oversee quality control and accuracy of items
Distribution	Determine delivery methods Develop distribution schedule Organize and assemble materials for distribution Define and comply with archival procedures

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