Needs Assessment

Julia Rutherford Silvers, CSEP

Certified Special Events Professional

Event Management Authority

Like angels and elephants dancing on the head of a pin, our dreams and responsibilities may have no limits, but must be balanced according to the music of the moment.

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Needs Assessment

February 19, 2006

A Needs Assessment is the technique used to define the intention, obligations, audience, and attributes of an event project. It encompasses asking the 5 W’s: WHO, WHAT, WHEN, WHERE, and WHY. The answers to the 5 W’s will direct HOW to develop and produce the event.

Audit the event stakeholders to identify the requirements, restrictions, and requests, and then prioritize which aspects, items, and elements are critical for success and which will contribute to success.