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Stakeholder
Management
27 November 2013
The engagement of and
interactions with the varied stakeholder constituencies of the event, including
clients, officials, authorities, sponsors, participants and providers, to
develop a mutual vision of and commitment to the requirements and desired
outcomes for the event project.
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Major Functions |
Performance Elements |
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Identification |
Identify internal and external stakeholders and constituencies
Define stakeholder issues and priorities
Determine the opportunities and challenges
Develop strategic economic and political alliances |
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Analysis |
Determine potential impacts of and on stakeholders
Assess the validity, power and urgency of each stakeholder
Measure the stakeholder’s influence
Determine roles, desired support, and the resulting
obligations |
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Classification |
Categorize stakeholders and stakeholder groups
Identify key stakeholders and critical stakeholder groups
Prioritize stakeholders' power, influence, and interest
Identify linkages between stakeholder groups |
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Relationship Management |
Recognize and integrate the varied stakeholder interests and goals
Acknowledge and monitor stakeholder concerns and capabilities
Engage and actively involve stakeholders
Listen to and build rapport with stakeholders and constituencies |
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